Hearing Aids
Today’s latest hearing aids are programmed to your hearing thresholds to improve the volume and clarity of words. Some of today’s most exciting features include wireless connectivity with mobile devices and artificial intelligence.
Advancements in hearing aid sound processing continue to improve sound quality and hearing in background noise. Hearing aids are available over-the-counter (OTC) or by prescription with a licensed hearing professional.
Over-the-Counter (OTC)
Over-the-Counter (OTC) hearing aids offer leading hearing technology at less cost.
✔ perceived mild to moderate hearing loss
✔ self-fitting devices adjusted by user
✔ no oversight by a professional
Prescription
Prescription hearing aids are customized to the individual and offer more features and versatility.
✔ mild to profound hearing loss
✔ custom tuned for fit and sound quality
✔ fit and adjusted by a professional
Costco
Sennheiser Sonite Rise (early 2026)
SoundGear AMP (late 2025, select locations)
Jabra Enhance Pro 30 (May 2025)
Sennheiser Sonite R (late 2024)
Phillips HearLink 9050 (Sept 2024)
Rexton Reach R-Li T (Jun 2024)
Oticon
Oticon Reveal (Aug 2026)
Oticon Zeal (Jan 2026)
Oticon Intent (Feb 2024)
Oticon Real (Feb 2023)
Phonak
Phonak EON (Aug 2026)
Phonak Infinio (Aug 2024)
Phonak Lumity (Aug 2022)
ReSound
ReSound Sensia (Aug 2026)
ReSound Vivia (Feb 2025)
ReSound Nexia (Oct 2023)
ReSound Omnia (Aug 2022)
Signia
Signia MaX (Aug 2026)
Signia IX (Sept 2023/2024)
Signia AX (May 2021)
Starkey
Starkey Omega AI+ (Oct 2026)
Starkey Omega AI (Oct 2025)
Starkey Edge AI (Oct 2024)
Starkey Genesis AI (Feb 2023)
Widex
Widex Allure (Mar 2025)
Widex SmartRIC (Feb 2024)
Widex Moment Sheer (Sept 2022)
Widex Moment (Mar 2020)